Wednesday, September 15, 2010

It's Getting Ugly Out There



All of the NFL Direct Commercials have one thing in common: they all suggest that football fans are narrow-minded pigs who are so bigoted against people who dare root for a team other than their own, they are willing to commit acts of almost insane stupidity, cruelty or lawlessness against the "offenders."

I could do an entire month just on these commercials. In one, which I may use later if I find myself in pinch, a police officer "hilariously" (according to the drooling choad who posted it to YouTube) tazers a guy on his fantasy football team as "payback" for daring to use the advantage of DirectTV. Haha, what's funnier than police brutality?

This one, however, beats it out as the most sickening episode I've seen so far. A thoroughly evil waitress is so damned bitter than a group of slackers is rooting for another team that when (admittedly rudely) asked for more iced tea, she actually wrings out her filthy dishrag into their drinks and stirs them with her finger. Oh, how delightful. This is high comedy in trailer parks and among 13-year old boys, neither of whom you'd think would be likely customers for a high-end cable service. How a thinking adult could react with anything but disgust for the ad writers and repulsion for the company which insists on bludgeoning us with one of these pointless, loathsome piles of crud after another is, I admit, beyond me. That being said, I imagine I'll get getting a lot of "OH LITEN UP ITS FUNNY LOL" responses.

Here's the only way this commercial falls just short of horrifyingly repulsive: Each of the worthless jackanapes about to consume dishwater with their tea is watching the football game on their own personal electronic devices- I guess there's a cell phone in there, and an I-Pad, and maybe a FloTV, I don't recognize each device. Maybe they've been there for hours, have long since paid for their lunches, and continue to squat at their table only occasionally demanding refills but otherwise just taking up space and refusing to exit and make room for other paying customers. I can see the waitress becoming frustrated that they've decided to treat the restaurant like it's someone's living room, while "treating" the other patrons to the noise from their little tv-toys as well as their "intelligent" comments concerning the game. I can see the anger and impatience rising in this woman, as she watches other people come and go but these losers who have apparently been exiled from Hooters, the local tavern, and all the other places real people go to watch football sit and sit and demand one free refill after another....

All that being said, it's still pretty darned disgusting, and I'm sorry- but if you think this commercial is funny, please don't bother to let me know. There is something really, really wrong with you.

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