As I've always suspected, the vast majority of these trucks are not being used for any of the purposes shown in the ads. Almost NOBODY is using these trucks to haul tools and bags of 'Merican Stuff, tow, or crash through sand dunes and forests for "fun." Instead, they are being used to haul groceries home from Costco and children to and from soccer practice; in other words, they are just SUVs designed to look like those vehicles blue-collar people used to own for work.
For some reason, people living in suburbs want to project an image of rugged individualism and adventure. They want their neighbors to think that they have hobbies that require the hauling of tools and materials and enjoy the Great Outdoors and need a $70,000 truck to Just Live Their Lives, so they need a truck with an average monthly payment of $700* over the course of 72 months and can afford the inflated maintenance and insurance that comes along with these ridiculous ornaments to conspicuous consumption. An SUV might convince the guy across the street that you have money, but it won't sell him on the idea that an actual virile American Man lives in your house. You need a truck for that, even if you never use it for any of the tasks you saw in the commercial because after all, it looks like that stuff creates dents and scratches and those don't show well either even though they would be evidence that you actually use your truck to do all that rugged and fun stuff. See the problem here?
Back in the 1960s, a lot of young people gave societal expectations the middle finger by purchasing Volkswagen Bugs and Vans- cheap, ugly vessels that got them from Point A to Point B and told the world that their owners weren't buying in to Consumerism. I think that the current version of Minimalism is people who ride bikes** to work or drive beaters (I own a 2-door 2011 Honda Civic.) But YouTube is overflowing with horror stories of mostly young people being buried by car payments (at high interest rates) because they signed up for new cars that cost more than my entire college career with monthly notes higher than my rent. All to show well for their neighbors and friends. It's scary and dumb and more than a little entertaining (sorry) but it shows how desperate so many people are to project Economic Success while sabotaging their ability to attain it.
*Trucks are the most popular Lease vehicles in the United States. You think anyone is going to lease a truck and then plow it through the forest or toss anything heavier than a case of Diet Coke in the back of it? Yeah, sure Jan.
**I'm referring to the people who ride bikes that DON'T cost $5k. People who spend more for their bikes than I spent for my Civic are just flexing in a different way.