Sunday, November 28, 2010
If it's December (and it isn't even, yet) it's time to watch White, Upper Class Spoiled Rotten Repulsive devotees of materialism using Family Money to buy luxury cars for their Significant Others, and to then display their total lack of taste or dignity by wrapping them in huge red bows (or, in a twist introduced this year, encasing them in massive boxes or stockings- oh how fucking imaginative and delightful these "givers" are!)
Because in an age of 17% unemployment (that's the REAL number, when you factor in the people who have simply stopped looking,) underwater mortgages, crushing credit card debt, and prohibitively expensive health "care," who couldn't relate to people handing each other $40,000 cars to grace the driveways of their $2 mil homes?
And if you are in a position to actually give someone who lives in your house a freaking BRAND NEW LUXURY AUTOMOBILE for Christmas, why WOULDN'T you advertise that fact in the most ostentatious way imaginable? I mean, it would be a real shame if everyone else in the neighborhood wasn't made aware of how great life has been for you while the US economy crashed and burned around them, wouldn't it?
Don't you just know that people who give each other cars wrapped in bows are the same type who bitch about the mere possibility that the Bush tax cuts for the top 1% will be allowed to expire next month? Don't you just know that these are the kind of people who cheer on slimebags who hold up extending unemployment coverage unless an extension of those tax cuts is included?
When society finally collapses under the crushing weight of these self-indulgent pigs and we finally start ordering Guillotines from whatever visionary French company still makes them, people who took it upon themselves to trumpet their monetary superiority like this should be moved to the front of the line. As consolation, we should assure them that they will be buried with their pretty bows. Or in some other package which reminds us that they were Better Than We Are in life, and continue to be so in death.
Saturday, November 27, 2010
Is it just me, or has Due Date (which is NOT Planes, Trains, and Automobiles with a different cast and a tweaked storyline, so stop saying it is) been in theaters for roughly six months now? What, did the marketers discover an unspent $2 million in the advertising budget and decide "what the hell, we might as well chop up the original trailer and broadcast it again during college football?" Or is more like "our film is being buried underneath new releases- quick, let's remind people it's still not quite available on Netflix yet!?"
Sorry, guys. If I wanted to see this movie, I would have done so when it was first released- what was it, back in August? Or, I would have popped in my copy of...oh wait, I keep forgetting. This is a totally different film. Of course it is.
Friday, November 26, 2010
You know Her. You know how much she costs.
Are you willing to pay the price?
Zales. The place to go when you are ready to pay through the nose for an ancient rock that will finally break down her defenses. No, she still doesn't care for you all that much-- but how many karats did you say this was, again?
Try to forget how much that rock costs when you go house-hunting and you realize you don't have enough cash for the down payment or closing costs.
And try not to kick yourself for ignoring the warning signs; you married a woman who uses the word "gosh." That should have been your first clue that it was going to be your job to explain where babies come from.
Thursday, November 25, 2010
State Farm really does a great job on the Laundry List of Offensive Stereotypes in THIS ad. We've got the Motormouth, Head-Waggling Black Woman who was apparently ready to spend the rest of the afternoon talking at the speed of light had her boyfriend not interrupted with the magic State Farm Jingle. We've got this woman giving us her version of a Fantasy Boyfriend- a rapper-type in tight jeans and with no shirt, and a gold chain no less (what is this, a casting call for I'm Gonna Get You Sucka II?
Then we've got her boyfriend's retaliation- his version of Fantasy Girlfriend. She's a leggy, busty MTV-video type whose breasts threaten to escape from her tank top and whose shorts are strictly a formality. Not to mention what my lovely ex would refer to as Fuck Me Pumps.* Beautiful.
Naturally, the narrative ends with New and Improved Motormouth playing Hypocrite of the Year by chastising her boyfriend- "I was perfect the way I was, blah blah blah..." whatever.
Still not convinced that State Farm has crossed a line here? Then I invite you to read my reaction to State Farm's "Hot Tub" ad (http://thiscommercialsucks.blogspot.com/2010/11/id-switch-but-i-hate-that-stupid-lizard.html.) Check out the white guy's fantasy girl- a fully-clothed, studious looking type who seems to have been caught doing something important with a laptop when suddenly whisked into the ad.
Need this explained further?
Black guy's fantasy= call girl spilling out of what little fabric is covering her body. White guy's fantasy= "girl next door" type, equal parts brain and skin-deep beauty.
Way to be a Good Neighbor, State Farm. Way to shrug off the fact that it's the 21st century and that these kind of disgusting stereotypes are bad enough when they are displayed in films like Lottery Ticket.
You'd think a reputable insurance company would stay away from crud like this. You'd be wrong.
Bottom of the barrel? State Farm is there.
*Ok, I know you can't actually see this woman's shoes after her "transformation." But you just know what they look like anyway, don't you? And I really have been dying to use the term "Fuck Me Pumps" for quite a while now.
Wednesday, November 24, 2010
So the message here is.....
This guy's mother is an internet-obsessed jerk who doesn't give a flying damn that she's invaded her "good son's" privacy and humiliated him in public?
This guy's mother is determined to ruin her son's life by posting every stupid photo that has ever been taken of him on the internet?
This guy's friends are total dicks who live for opportunities to laugh at him, secure in the knowledge that nobody THEY know would ever treat them like this?
Whatever the message is, where does "so use this credit card's reward points to do something nice for someone" come in? Because it sure seems to me that the clearest message is "people are assholes. Don't do nice things for them, because it will come back to bite you."
I mean, at least that jerk with the entitled parents who bought them Shea Stadium seats probably just got a simple "thank you," and weren't rewarded with an attack of cyber-stalking.
BTW, anyone have a guess as to why this guy can't just call his mother and tell her, as politely as possible, to knock this shit the fuck off? He DOES call her once a week, after all. Seems like this might be worthy of an unscheduled call home, don't you think?
Tuesday, November 23, 2010
What I like about this commercial is that it's makers show real respect for their product's potential buyers. I mean, it's so chock-full of information concerning what the Turbo Boost Intel Whatsit does, how much it costs, and why we need it, I had a hard time not calling in sick from school so I could rush off to BestBuy and grab a....um, computer, I guess...for myself.
Ok, ok, enough snark. Obviously I'm not in the targeted demographic- 11 year-olds in the market for a new computer with superfast technology who are swayed by the marketing power of the penguins from Madagascar VII: The Milking Continues. You know, the 11 year-olds who have been handed several thousand dollars by their parents and told "I'm too busy, go out and make your own technology purchase decisions."
Ok, I'll be serious now, I mean it. What the hell is this? I don't know about you, but there are three common commercial gags that have never, EVER convinced me to buy a product:
1. Using children as pitchmen.
2. The appearance of Not Funny So Grow The Hell Up And Stop Trying To Convince Us They Are chimps.
Here's a better idea: tell us what the product does, why that's important, and why it will make my life less of a sad, empty shell than it currently is. Would that really be so hard?
Sunday, November 21, 2010
This is too easy.
First- are we really supposed to celebrate and admire a handful of five rich choads who have so much disposable income that they've attended every Super Bowl? They aren't football fans (I don't care what the tag line says.) Spending huge amounts of money to watch two teams you don't root for in the regular season doesn't make you a football fan. It makes you someone willing to blow a wad on yourself. Not the same thing.
Second- I love the guy who fondly runs through his pristine collection of old Super Bowl tickets- they aren't even in plastic cases, for christ's sake. Good for you, buddy, really. Each ticket represents god knows how many Thanksgiving dinners that could have been provided at your neighborhood food bank, if not for your idiot obsession with "the big game."
"Going to the SuperBowl is like Fourth of July and New Year's Day put together." Really? Only if those two holidays involve spending huge amounts of money on tickets and travel so you can sit in a crowd of 80,000 strangers watching what looks like ants wearing uniforms of Teams You Don't Root For In The Regular Season running up and down a field.
Third- "when I get that ticket in my hands, and I realize I'm going again..." seriously, I'm pulling for you, man. Especially now that the NFL has agreed to play the game in NYC in the very near future. I'm hoping for snow and a wind chill of -80 F.
After all, you and your buddies want the REAL football experience, right?
I salute all these guys, who have somehow managed to convince their families that a couple of grand on tickets, travel, and hotel rooms is a lovely tradition to continue just as the Christmas Visa bill shows up. Have a great time at the next sterile-atmosphere neutral-site Super Bowl, played indoors and on carpet, surrounded by corporate hacks armed with Tax-Deductible tickets who care about the actual teams playing just as much as you do. As usual, I'll be watching the game from the best seat in the house, which happens to be the couch in MY house.
I won't miss a single play. You'll miss plenty. But hey, you get to brag on your "tradition" in a commercial for Visa. More power to you, idiots.
Saturday, November 20, 2010
Never mind the idiotic "pulling the spare car out of the trunk" gag. Decent visual, not all that interesting, and the only thought that came to mind during it was why the hell the nice-looking woman of uncertain ethnicity can't be bothered to lend a helping hand while the guy is struggling to extract an entire car from the remains of his old one. But, whatever.
I'm more interested in what exactly caused this wreck. We get a glance at a deer in the commercial's opening seconds, strongly implying that this little thing is somehow at least partially responsible. But obviously, there has been no collision, unless the animal is a refugee from Krypton or something. So what's the deal? The car isn't crumpled up against a huge rock or some other immovable object, it's just sitting there in the middle of the road. How did this happen?
Seriously, this is one mysterious commercial. How does a car end up completely totaled in the middle of the highway like that? And while we are at it, how fast was that car going, to create this level of damage? Neither of these people seem to have a scratch on them, or to be even the slightest bit upset or even disheveled. Of course, they DO have that spare, which I guess is such a perfect copy of the old car that it contains all of the luggage, CDs, etc that the trashed car did....
And they drive off and just leave their wreck in the middle of the highway? That's nice- leave a little surprise for the next young couple that comes cruising around the bend.
I know I think about all this just a bit too much, but I still want the back story. How DID that deer cause this accident? Because maybe I don't really need to know, but I'm sure the insurance adjuster would like an explanation. And I don't think she's going to buy the "we hit a deer" story.
Friday, November 19, 2010
Is it really a good marketing strategy for a restaurant to make commercials which deprive the viewers of their appetites?
Seriously, this commercial isn't designed to make us hungry. It's more like a diet aid. Who the hell would be stimulated to run out and buy pork drowning in bbq sauce based on these stunningly unappealing images?
We start off with two unattractive weirdos with "we don't know how to act- is this what 'I'm in love' looks like?" expressions ultimately attacking these disgusting sandwiches. And it's all downhill from there, as we move from one slob after another finding emotional fulfillment in jamming this junk into their faces, naturally leaving blobs of greasy, oily crud behind to be slopped up with napkins (or, more typically, fingers.) Uck.
The only saving grace is that it's over quickly, and these ugly pigs get the hell off my screen before my stomach has completely flipped. Oh, and that for some mysterious but welcome reason, McDonald's refuses to put the McRib on it's permanent menu, so we only have to deal with this garbage every couple of years or so. But for the next few weeks, big screens and HDTV are not our friends.
Tuesday, November 16, 2010
Here's a commercial where the Precocious Little Prick theme is brought to a whole new level.
This kid is too good for the Family's Lame-Mobile, and he knows it. As he struts around his suburban neighborhood his parents work to keep him in, wearing the faux-leather jacket his parents caved and bought him so they wouldn't look "lame" in his eyes for a few minutes, this insufferable little ass spits all over their efforts because gosh darn it they drive this REALLY Out-of-It car. I mean, don't you just hate parents who don't get that their kids have reps to keep up?
Anyway, this needs-to-be-beaten-and-I-mean-right-now knothead with blond curls finds a solution- to hang with "Mrs K," who isn't a blood relative but at least has a sweet ride worthy of this pathetic little snot. Someday, his own parental units might realize the damage they are doing to their insufferable little snot-spawn's social life by chauffeuring him around in something way beneath his standards, but until then, he'll be letting the next door neighbor do the honors.
Who does this ad appeal to? Pre-pubescent boys with $40 G's burning holes in their pockets? Parents who are deeply concerned that their children "don't approve" of their cars? Parents who, having given their children all the cell phones and video game systems and plasma HD televisions they've asked for STILL don't feel sufficiently "loved" by their little darlings, are more than willing to rush out and buy a new car if that will FINALLY convince their children to take "My Parents Suck" off their Facebook walls?
And here are two pieces of really bad news concerning this ad:
1. The kid in this ad has three names. Child actors with three names mean one thing: Mommy's Little Meal Ticket. This kid is being groomed for stuff beyond commercials. Get ready for The Riley Thomas Stewart Experience , coming soon to The Disney Channel.
2. This commercial is just one of a series. So if you thought the surly kids from the Kraft Mac 'N Cheese ads of this summer were obnoxious, wait till you see the spoiled little dicktards Highlander has lined up to sell us their latest gas-guzzling planet-destroyer. It's going to be a long, painful ride.
Sunday, November 14, 2010
Here's another movie trailer that serves the rather welcome purpose of not only letting us know what the featured film is about, but how the story is going to unfold, what the major conflict is, what the moral is, and how it's going to end.
In short, another movie trailer which basically admits that Americans don't go to the movies to actually watch stories present themselves, unfold, and reach a satisfying conclusion anymore. They go because it's Something to Do on Saturday Night That Doesn't Involve Talking to People, and because it's another place to really annoy people by using your cell phone.
To sum up: Rachel McAdams plays the Career-Driven Go-Getter who Ultimately Loses Track of What's Really Important (which, for a woman, is enjoying life and falling in love. Being a Career-Driven Go-Getter? That's a no-no unless you are a guy. It's usually a no-no if you are a guy, too, by the way. Kind of helps explain why we don't make anything except stadiums and reality tv shows in this country anymore.)
Harrison Ford plays the scruffy, cynical, war-weary tv veteran who acts like a self-centered ass but who Nevertheless Has An Important Message to Impart Near the Tail End of the Film. Diane Keaton plays Diane Keaton, just as she has for the past forty years. Nothing about Diane Keaton ever changes- not her character portrayals, not her hairstyle, not even her fricking eyeglasses. She's a female version of Jack Nicholson- there to play herself. And collect a paycheck.
In the end, Rachel McAdams Learns the Very Important Lesson from Harrison Ford. The lesson is Love a Person, Like Your Work, Don't Make The Same Mistake And End Up Regretting The Path You Took Blah Blah Blah Condescending Manipulative Sexist Tripe Which Leads to Blossoming Self-Awareness Which Leads to Tearful Embrace Roll Credits.
I picked this up watching the 20-second version of this trailer. This two-minute plus version is like the Cliff Notes for this stunningly predictable pile of Reminding Women That They Are Not Men crud. No way anyone actually walks into the theater wondering how it all turns out even if they didn't see the trailer at all- I mean, come on, they even tell you it's from the makers of The Devil Wears Prada- what do you need, a punch upside the head?
This film is released every single year- sometimes multiple times a year- under different names. Was this idea EVER fresh? Because in 2010, it's literally blue with mold, stale as last year's doughnut, a plateful of nutrition-free sludge which just screams "Been There, Seen That."
Needless to say, I didn't actually go to the theater to see this 90-minute serving of warmed-over pablum. Am I way off on my plot summary? Doesn't really matter- after all, it's the trailer I'm mocking, and the only message it sent me was "Nothing to See here that you haven't seen many, many times already. Move along now."
Friday, November 12, 2010
This is so weak, so insulting, so infuriating, so just plain WRONG that it's almost unsnarkable. The idea of a collection of fat, middle-aged secretaries, office jockeys, Not-Even-Weekend-Warriors, and Kobe Bryant playing soldier is simply rank.
"There's a little soldier in all of us?" Not enough to get us down to the recruitment office, clearly. But enough to inspire us to buy some disgusting, "War is so SuperAwesomeAmazing OMIGOD it's all about killing people and walking away without a scratch LOL" video game and pretend to be "heroes" by blowing digital "enemies" off of rooftops using plastic guns and controllers. Ugh.
I know real veterans, of real wars. Thankfully, there was more than "a little soldier" in these guys. There was enough soldier to get them to sign on the dotted line and go off and actually put themselves in harm's way- in real life, where the bad guys shoot back, and there's no Reset or Save buttons.
Know what these guys all tell me? That good old Bill Sherman was right when he said "War is Hell." That's HELL- not Fun, not Cool, not something you engage in because you are bored and your pathetic little lives are so devoid of meaning that you get some kind of sick thrill by playing Soldier in your darkened living room. So, Fat Secretary? If you are going to play soldier, do us a favor and take the "I Support the Troops" bumper sticker off your Rav 4. Because you don't know what being a soldier is. Kobe? Cut the fucking crap, and cut a check to the nearest VA hospital. No, it won't be as fun as blasting High-def images off your flat screen, but at least you'd be accomplishing something besides being an even bigger, more clueless ass than you already are.
Hey Gamers- if you really think there's "a little soldier in you," how about huffing and puffing your sorry asses down to the recruitment center? See how much "fun" you find actual combat. Quick warning- you might get your hair mussed a bit. And again- the guys you shoot at will be shooting back at you- with real ammo.
Meanwhile, cut the War is Fun bullshit, ok? It's a massive insult to the real heroes, who are putting their lives on the line on the other side of the planet so you can play Soldier in your basement. God what contemptible trash you are.
Wednesday, November 10, 2010
A few questions:
If Dave and Mandy are going on vacation together, why would they be searching individually online for resorts, etc? Isn't this something couples generally do together?
Is the narrator telling us that Dave stayed up all night searching websites that he actually missed the flight, so Mandy went on vacation by herself? Does this really happen?
The narrator tells us that Dave "misses flights." That's plural. So Dave REGULARLY obsesses over travel websites all night, including the nights before they are scheduled to leave? This makes no sense- what is he looking for online if the tickets are booked already?
Or are we being told that Dave stayed up all night searching websites and was never told that his girlfriend had found the perfect vacation- so she went without him? Is that it?
Is the message of this commercial really that if you don't just assume that your girlfriend is 100 percent smarter than you are and should just be allowed to make all the travel arrangements, she's going to dump you for some local she meets while on vacation by herself, or while you are asleep back at the hotel?
The company being advertised is called Kayak.com. Why don't I see any kayaks in this ad?
I mean, what the hell?
Sunday, November 7, 2010
If the guy in the car said "No, I'm actually getting bored of games, I'm reading a book," I think his friend's head would have exploded
It's not that these two pathetic losers are exchanging "no MY life is less meaningful than yours is" barbs while discussing their shared obsession with a video game. It's not that these two alleged GROWN-UPS seem determined to establish who the Alpha Male here is based on the number of two-dimensional images they've managed to "eliminate" from the comfort of their overstuffed couches while sitting on their overstuffed asses back at home.
It's not even the "funny" situation that unfolds during the sad verbal smackdown after the guy in the car admits that he actually drove to Wal Mart at midnight to make sure he got himself a copy of the lastest Have to Have Even Though You Haven't been a Teen-Ager in a Decade video game. (Someone, PLEASE, do an intervention with this guy. To say he and his friends need LIVES is the understatement of the year.)
It's the fact that we never do find out why this guy was pulled over on his way home from the store with his precious little toy. Which allows me to hypothesize that the poor fat choad, realizing while on line that he had left his VISA card at home, snapped and left a bloody mess where Debby the Drained of All Life cashier and Robert the 80-Year Old Greeter used to be. Having committed multiple homicides, Our Hero, all sense of right and wrong drained out of him by years of Grand Theft Auto and Halo marathons, casually sauntered out of the store and into his Special Edition Black Ops Jeep (separate post on this monstrosity coming later.)
And now the local police, backed up by the Feds, have nabbed the psycho, who will be headline news tomorrow. Once again he's beaten his nemesis on the other end of the phone, who never managed celebrity beyond a surprise appearance on To Catch A Predator. And really, showing up your "friends" is really all that matters in life, right?
What is it with you "Gamers," anyway? I played video games when I was a KID- back when I was in HIGH SCHOOL. Games like Atari Bowling and Space Invaders. At some point- around the time I went to college- I discovered girls, interesting classes, girls, running, girls, hiking, girls, swimming, and girls. I left sitting in my living room pretending to do something while my brain turned to play-dough back where it belonged- in my CHILDHOOD. Somewhere along the line, "Gaming" became a way of life for a rather large population of witless slackers, along with Fantasy Baseball and Fantasy Football, which primarily to serve the fantasy that those who engage in such activities have a life which is more than Fantasy (you know, kind of like having 8500 "Facebook Friends" but no one to ask to the movies next Saturday night.)
Sorry to disturb you though- please, get back to your virtual worlds, where there are virtual people to virtually kill. But when you find yourself in the parking lot at Wal Mart at midnight with a plastic bag containing the latest Kill Everything video game, take a moment for self-reflection. If you've got any ability to look within left, I don't think you'll like what you see.
(Why DID this guy get pulled over, anyway?)
Saturday, November 6, 2010
Full Disclosure: State Farm is my insurance company, and I've never had any serious complaints about their service. Whenever I have invested fifteen minutes to check out Geico I've been offered very uncompetitive deals and passed. My premiums are very reasonable, and when I got hit by an uninsured drunk driver some years back, State Farm took care of me.
All that being sad, this is a disgustingly clueless, insulting pile of steaming crud disguised as an ad for renter's insurance. First, when a baseball comes through the window of this guy's apartment his first thought isn't to quickly look outside to see who did it- you know, like any normal, functioning human being would. He doesn't even make the first effort to clean up the broken glass. No, it's all about contacting State Farm, and quickly.
Time out. We know this is an apartment in a rather substantial building, because "the girl from 4G" is about to be summoned (more about this later.) Would this guy's insurance company really be responsible for replacing the broken pane of glass? Even if the apartment management office didn't automatically take responsibility, how freaking low is this guy's deductible, that he's thinking State Farm is going to pay for this damage?
Ok, back to the commercial, because here's where it gets really really bad..
One of the renter's friends tries out the jingle by asking for a sandwich, which magically appears. Inspired, the renter requests that "the girl from 4G" is whisked away from her private surroundings to decorate his hovel. She appears, and seems not the least bit concerned that she's now apparently at the mercy of this doofus and his equally weird and worthless friends. Then, in what is (not surprisingly) a Howl Out Loud LOL moment to the knuckle-dragging glue-sniffers over at YouTube, one guy yells "And can I get me a Hot Tub?!" Of course, that magically appears too (creating more damage for the State Farm Agent to deal with.)
Assuming that this guy hasn't been harboring fantasies of getting his male friends into a hot tub, I think it's safe to infer that the tub is part of the "girl from 4G" plot point. Nice for her- not only is she transported against her will to an apartment full of half-witted, power-crazed jackasses who don't know what her name is, but the guys she finds herself with are now taking it for granted that she'll happily strip and climb into a tub with them. Not a lot of respect for female customers over there at State Farm, is there?
I'm not going to dump State Farm over this ad, not only because I get the best deal from them but also because EVERY substantial insurance company seems to be spending a lot of their customer's premiums to produce mind-numbingly stupid commercials. But I am more than a little irritated that my money played even a small role in the creation of this junk.
Friday, November 5, 2010
1. Washed-Up Character Actor from the 1980s- Check.
2. Crowd of twentysomething jackanapes so ungrateful at having a job in an era of near-10 percent unemployment (adjusted to 17% when factoring in the people who have just given up) that they are willing to steal their employer's money by slacking off shamelessly- Check.
3. Sexist imagery (in this case, pompoms appearing from nowhere to be waved by the female coworkers)- Check.
4. Stern, grey-haired MALE boss asserting his position as Bull of the Herd by barking "JOHNSON!" (has anyone out there ever worked at an office in which the boss refers to you by your last name, with no prefix? Anyone?) -- Check.
5. Stern, grey-haired MALE boss congratulating Chief Slacker for coming up with a way to rob the business of productive work from it's employees, who are presumably being paid to work Sundays- Check.
6. Mindless cheering at male boss's stunningly predictable response to seeing his entire staff blowing off work for The Big Game (why do they "have" to work Sunday, anyway? If the work was so important, why is this slacking off even possible? I mean, what the heck?) --Check.
What kind of fantasy world is this, anyway? Why does the office have to be open on Sunday? What kind of coworker would risk his job setting up a projector to watch a football game when he's supposed to be working? What kind of coworker would practically GUARANTEE his dismissal by bringing beer into the office during working hours? What kind of boss would buy into this for a BUD LITE??
Most importantly (if the word "important" could ever really be used to describe anything that appears on this blog,) how can this ad sit well with the mass of unemployed or underemployed citizens previously mentioned? Here's a crowd of gainfully employed, good looking young people perfectly willing to risk dismissal rather than put in a few hours on a Sunday- and getting away with it. Great message, Budweiser. I'll remember it this Sunday, when I'm picking up a few extra dollars reading an SAT to a student instead of watching football.
But no, I won't be smuggling a television or a six-pack into the school to make the task more pleasant. Go figure.
Thursday, November 4, 2010
Terrified at the thought of having to sit with This Woman He Seems to be Married To for anywhere from fifteen minutes to three hours during a delay at the airport, Our Hero gets the bright idea of connecting to "The Cloud," which in his case means accessing their home pc and bringing up recorded television shows.
His unkempt wife is on board, as long as it's "Celebrity Probation- the Premiere." Is this a real show? It wouldn't surprise me in the slightest. Nor does the closing scene, which features these two sadly distant airheads happily watching television ("Yay Cloud!" sighs this truly pathetic, witless, sad woman as she stares at people who seem to be having a pillow fight on a couch. Not exactly PBS..) complete with sound, without the use of earphones.
In fact, there are several of these "Cloud" commercials which show clueless antisocial choads happily consuming brain-sucking television in public and using their laptop's speakers, oblivious to the possibility that the people around them just MIGHT want to be left to enjoy conversations, books, or their own God Don't Leave Me Alone With My Thoughts or My Life Partner Distraction Tool without being forced to listen to (gag) "Celebrity Probation." Just more examples of the "F-U, I'm having fun, if you don't like it, wear headphones yourself" culture we find ourselves living in.
It started with transistor radios. Then it was the Walkman, and then the cell phone with the loud, obnoxious ringtone which actually encouraged people to delay answering. Now we've moved on to portable television, which we are urged to enjoy any place, any time, without headphones. Awesome.
It's getting stupid out there. Stupid, and very, very rude.