Tuesday, November 23, 2010
Oh, NOW I don't know what's going on!
What I like about this commercial is that it's makers show real respect for their product's potential buyers. I mean, it's so chock-full of information concerning what the Turbo Boost Intel Whatsit does, how much it costs, and why we need it, I had a hard time not calling in sick from school so I could rush off to BestBuy and grab a....um, computer, I guess...for myself.
Ok, ok, enough snark. Obviously I'm not in the targeted demographic- 11 year-olds in the market for a new computer with superfast technology who are swayed by the marketing power of the penguins from Madagascar VII: The Milking Continues. You know, the 11 year-olds who have been handed several thousand dollars by their parents and told "I'm too busy, go out and make your own technology purchase decisions."
Ok, I'll be serious now, I mean it. What the hell is this? I don't know about you, but there are three common commercial gags that have never, EVER convinced me to buy a product:
1. Using children as pitchmen.
2. The appearance of Not Funny So Grow The Hell Up And Stop Trying To Convince Us They Are chimps.
Here's a better idea: tell us what the product does, why that's important, and why it will make my life less of a sad, empty shell than it currently is. Would that really be so hard?
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I believe it would be hard; that's because inside every ad man, there's a failed Ziegfeld trying to put on the big show. Simply telling a person what a thing does and having done it, what happens next lacks pizzazz.ReplyDelete