Thursday, November 25, 2010
Oh no, State Farm. This isn't Racist. Not in the slightest!
State Farm really does a great job on the Laundry List of Offensive Stereotypes in THIS ad. We've got the Motormouth, Head-Waggling Black Woman who was apparently ready to spend the rest of the afternoon talking at the speed of light had her boyfriend not interrupted with the magic State Farm Jingle. We've got this woman giving us her version of a Fantasy Boyfriend- a rapper-type in tight jeans and with no shirt, and a gold chain no less (what is this, a casting call for I'm Gonna Get You Sucka II?
Then we've got her boyfriend's retaliation- his version of Fantasy Girlfriend. She's a leggy, busty MTV-video type whose breasts threaten to escape from her tank top and whose shorts are strictly a formality. Not to mention what my lovely ex would refer to as Fuck Me Pumps.* Beautiful.
Naturally, the narrative ends with New and Improved Motormouth playing Hypocrite of the Year by chastising her boyfriend- "I was perfect the way I was, blah blah blah..." whatever.
Still not convinced that State Farm has crossed a line here? Then I invite you to read my reaction to State Farm's "Hot Tub" ad (http://thiscommercialsucks.blogspot.com/2010/11/id-switch-but-i-hate-that-stupid-lizard.html.) Check out the white guy's fantasy girl- a fully-clothed, studious looking type who seems to have been caught doing something important with a laptop when suddenly whisked into the ad.
Need this explained further?
Black guy's fantasy= call girl spilling out of what little fabric is covering her body. White guy's fantasy= "girl next door" type, equal parts brain and skin-deep beauty.
Way to be a Good Neighbor, State Farm. Way to shrug off the fact that it's the 21st century and that these kind of disgusting stereotypes are bad enough when they are displayed in films like Lottery Ticket.
You'd think a reputable insurance company would stay away from crud like this. You'd be wrong.
Bottom of the barrel? State Farm is there.
*Ok, I know you can't actually see this woman's shoes after her "transformation." But you just know what they look like anyway, don't you? And I really have been dying to use the term "Fuck Me Pumps" for quite a while now.