The narrator intones "it was very, very hot. Something had to be done." We see bucket after bucket of ice and bottles of Smirnoff Vodka. It's a dark, dark night, so the ice and bottles of vodka practically glow on the screen.
One car after another pulls up to a dark hillside which appears to make up part of the back yard of a very wealthy person ( I don't know what gives me this impression- there seems to be an aura of richness and privilege hanging over this entire commercial- maybe it's the glowing bottles of Smirnoffs.)
And what is the "something" that "had to be done" because it was so "very, very, hot?" We see a bunch of half-naked guys spread out yards of plastic sheeting, drench it with lawn sprinklers--- and then we see the presumably inebriated "adults" throwing themselves down the improvised Slip And Slide to the delight of presumably not-quite-as inebriated onlookers.
Sigh. I've got to give credit to the makers of this commercial for finally injecting a little Truth in Advertising: When it's hot, and you're bored, and you're drunk, the likelihood that you will do something really stupid and dangerous increases dramatically. I imagine that after a few glasses of vodka, hurling your body down a sheet of wet plastic is not the limit to what you'll be willing to attempt, especially if you are being egged on by friends. But I'd like to throw a little cold water on this whole situation by posting this line from the Wikipedia entry on Wham-O's Official Slip and Slide Toy:
"Both the manufacturer and the Consumer Product Safety Commission recommend that only children use the toy due to the risk of back and neck injuries when teenagers and adults use it. Injuries occur because people heavier or taller than children might stop suddenly when diving onto the toy. Between 1973 and 1991, seven adults and one teenager reported injuries suffered while using Slip 'N Slides including neck injuries and fractures, quadriplegia, and paraplegia."
So what the good people at Smirnoff who made this commercial are actually doing is encouraging adults to get drunk and do something that has been shown to cause major injuries to adults. Super. As if judgment isn't impaired enough when one has had a bit too much to drink, the manufacturer is now SUGGESTING dangerous activities to partake in upon consuming his product.
I'm looking forward to future commercials suggesting that the way to liven up that dull backyard barbecue is to dig into your banned toy stash and get everyone involved in a quick game of Jarts. Because really, the only thing more entertaining than watching your drunken friends suffer spinal cord fractures is watching their skulls getting pierced with heavy metal darts, right?