Wednesday, February 14, 2018
I see my Home Chef every time I check out the mirror
These ads are like commercials for Home Makeover shows- the product is marketed exclusively toward Double Income households where neither adult wants to invest the energy into actually making dinner or the money into hiring help or going out to eat every single night. In other words, for 99 percent of the people watching ads for "Home Chef," this is a world completely alien to anything we experience.
I sure as hell don't want to spend even five seconds watching Rebecca squeal with delight at how easy it is to unpack a huge cardboard box of food and paint-by-numbers recipes designed to make life just a little bit easier for people whose lives are pretty damned close to perfect already (except for all that prepping oh noes what a hassle maybe we should reconsider the hiring help plan.) This is at least as bad as all those ads for Panera ("Real food for Real People with Big Bank Accounts. You know, the only people who matter.")