Saturday, February 21, 2026

What is actually going on in this Eylea Ad?

 


I get that grandma wants to see granddaughter in the recital and thanks to this medication- and a front-row seat- she gets to do that.  But there's something really off about this ad.  Several somethings, in fact.

Grandma is staring at the stage with a frozen smile on her face that has me half-convinced that she's just enjoying the experience of being out of the Assisted Living Home for a few hours and isn't at all sure what she's watching.  Is the medication helping grandma see the performance better, or does it just prevent blinking?

Is granddaughter really coming down from the stage to hand grandma a battery-powered nightlight shaped like a star and a hug, or is this just happening in grandma's imagination?  I kind of think the latter, because it seems like every other person in the audience would be a parent or grandparent and would be wondering what the star treatment (I didn't mean that to be a pun) is all about.  If it's all just grandma's imagination, doesn't that mean that she's just wandered off into her own fantasy world again and nothing she's dreaming up in her own head requires eye medication?

Come to think of it, maybe Eylea has nothing to do with eyes.  Maybe it's just an hallucinogen made for the elderly promoted by adult children and grandchildren to get old people to stop asking for so much attention.  Baby Tiffany never calls or visits?  Put a few drops of this stuff in your eyes and the next thing you know, you'll "see" Tiffany dancing on stage and even stepping down to pay homage in the form of glowing stars.  That good enough for you, grandma?  


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