First, there's the quaint notion of a $149-per-month lease deal. Remember when those were a thing? The only time in my life I ever leased a car, from 2006 to 2009, I paid $350 a month. And that was for a 2-door Civic Coupe. Sure, there was virtually nothing to pay on it when I took ownership at the end of the lease, but still.
Second, there's the idea that all of these people are instantly smitten with the idea of leasing a freaking KIA for multiple years. I'll admit that the only way I'd ever drive a KIA is through a lease deal, because these things are nothing but headaches and they depreciate in value faster than- well, faster than an ice cream cone melts in the sun.
Third, this ad works a lot better if it ends with all of these zombies just following that truck off a damn cliff. I can't think of any more accurate way to describe the feeling of actually being stuck making payments on a (still, at $149 a month and $2 k down) overpriced piece of junk like a KIA Soul. Better than spending three years regularly being reminded that you are going to pay $7400 to drive around in a pile of crap you will just give back in 36 months because even you aren't dumb enough to hand over another $10k for a car with a Kelly Blue Book Value of maybe half that at the end of the term. Unless you really are an April (and every other month of the year) Fool.
