Saturday, December 23, 2017

Don't you just mean "stay a kid," Belk?

I guess we're supposed to be surprised when the "kids" in this ad turn out to be "adults" who are just ACTING like kids.  We aren't, because adults acting like kids is pretty much the standard in American television commercials.

I mean, we've got "adults" gushing over cars like they are candy.  We've got them fantasizing about jewelry and cell phones and trucks they don't have any actual use for but Look How Pretty and They'll Make My Life Worthwhile.  Hell, this season we've got Lexus commercials which actually PORTRAY grown-ups as children as they prance and dance and have orgasms over LookAtMeMobiles.  So when we are shown children swooning over Shiny Stuff and living in a fantasy world of tinsel and lights, we are supposed to appreciate the "oh guess what they're adults" punchine? 

Really? I just ASSUMED these were adults.  After all, commercials showing kids acting like kids are pretty rare.  Generally, kids in commercials act the way we used to think adults are supposed to act.  That's kind of the joke.  Adults acting like kids?  That's the norm.  Try again, Belk.

(Oh, and "Belk?"  What the hell is THAT all about?)

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