Original Commercial Here: https://youtu.be/fUj_VOH_rY4
I don't want to spend any time ragging on the late Billy Mays here- not my place to knock another man's hustle, especially when that man has been dead for more than a decade now. If you aren't that familiar with the guy, this is vintage Mays BTW- shouting his head off over an extremely underwhelming product no one in their right mind would buy as if it's as essential to any kitchen as the sink. The guy made a pretty decent living doing this, and as I said, it's not my place to knock it. He found his niche. Everybody has to.
Ok, on to the product. Apparently, back in 2009 Americans just couldn't get enough of the mini-hamburgers you buy by the sack at White Castle and were struggling mightily to recreate that Tiny Hamburger taste at home. This lead to frustration and awful greasy messes because it's the hardest thing win the world to make small hamburgers without specialized equipment. So the wonderful Made for TV people decided to sell refigured muffin tins as slider molds and the rest wasn't even close to History.
I wonder how many people actually bought these things- I admit that the hamburgers look pretty good, and I'm sure it was reassuring to learn that it was ok to stack several on top of each other and add CHEESE (wow!) and condiments (double wow!) just like they do at White Castle, don't worry it's not trademarked or anything. And then you and your family can eat just as well as your average drunk college kid with the munchies at 2 AM on a Sunday morning.