It's such a simple concept: there are people out there who never really left college in their hearts. College was the peak experience of their lives, maybe because it's when they found their significant other or it's just when they were at their healthiest and most fit and (because they had the rights of adulthood but not yet the responsibilities) simply the Best Time They Would Ever Have. I get it. I really do understand the concept.
So- the concept goes- let's just create an imaginary community entirely populated by these people who insist on living largely in the past, pretending that they are still in school despite the wrinkles and gray hairs and full-time jobs and mortgages. Despite all that lame "adult" stuff the only thing that matters to these people is The Big Game coming up between Alma Mater University and The Other Guys. These people go around dressed in school colors and even paint their faces just like they did (or think they remember doing) when they were actual students at that school which I presume they live down the street from because that's where their hearts are and they can't bear to be too far away. How they go about their lives between January and August, when their team is not playing, is a mystery we're not supposed to think too hard upon. It would be like asking what the people of those entirely Christmas-themed towns in Hallmark Movies do between January and November. Better to leave such queries to ourselves.
But like all advertising concepts, this one had a shelf life and like way too many, that shelf life has been ignored so what we have pounding at us from our televisions every weekend is stale and monotonous at best, We Get It Move On Now obnoxious at worst. I don't want to meet anyone who likes these Fansville commercials because their limited supply of amusing ran out somewhere around 2019. Also, all this dramatic fuss is over a soda. A soda that tastes like cough medicine. I mean, come on. It's not even beer. It's SODA. That stuff you never touched when you were in college because YOU WERE IN COLLEGE. Are we supposed to believe that one of the things that the Fans of Fansville most fondly remember about their halcyon days in the hallowed halls of AMU was drinking DOCTOR PEPPER? So they had no social life at all back in college- and, judging from at least one "episode" of this long-running series which includes loony mom and dad sending their kid off to college with a 12-pack of the stuff- they don't want their offspring to have one either?
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