Saturday, March 18, 2023

Coke Zero's Contribution to an old commercial trope.


Does this Coke Zero commercial seem familiar to you?  It should, because it uses the same "duel for the last item" bit that has been a staple of tv ads since "Leggo My Eggo" polluted the screen more than forty years ago.  That Eggo commercial never made the slightest sense, as the nasty frozen waffle thing popping out of the toaster clearly belonged to whoever put it in the damn toaster- I mean, that was obvious when I was ten years old, it's obvious now.  

This one makes a LITTLE more sense, because that Coke Zero is sitting in a convenience store cooler (I know that if I want to increase my chances of bumping into famous people, I hang out at convenience stores) and does not yet belong to anyone.  What DOESN'T make sense is that it's sitting on a shelf and not one of those sliding things that Every Actual Convenience Store on the Planet uses (there's another Coke Zero ad that shows bottles just sitting on a similar shelf- again, this doesn't happen either.)  What also doesn't make any sense is that these people are fighting over the last can (shaking it up in the process) while I'd just let the other person take it- I mean, if this is a typical convenience store, it's main clientele (other than mega-rich retired sports superstars) are rather sketchy types who have probably put their fingerprints all over that can and put it back in favor of another can...sorry, but there's usually a REASON why there's one left of any particular item.  I'm not taking the last doughnut, I'm not taking the last bag of chips, I'm not taking the last can of a particular brand of soda.  It's been rejected too many times. 

Plus, it's Coke Zero for Chrissakes.  It's not that special.  And it's probably available from the freaking soda fountain anyway.  This commercial makes my brain hurt. 

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