Thursday, March 30, 2023

One Shining Moment Cringe, this time compliments of AT&T


The "One Shining Moment" song is so played, it's become the second biggest irritant of the tournament.  A nice, uplifting, catchy little tune in 1987, it's been beaten to death each March and to tell you the truth, it doesn't age well and it's actually kind of an annoyance, especially when the people on tv sing it as if the song has exactly three words.

The BIGGEST irritant is commercials featuring people who obviously couldn't give one fat rat ass's damn about college basketball except when it's time to appear in a tie-in ad.*  Like, get lost Lilly, and take your poser friends with you.  Your charm wore out at least five years ago.  Why are you still around?  Oh, right- because concepts must be beaten to death and burned to the ground, and then their ashes must be beaten to death. 

*I'd really like to know which college Lilly is giving a fist-pump for, considering her Alma Mater didn't come anywhere close to making the NCAA Tournament this year, and in fact hasn't earned a seeding since 2019....

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