BMW's Summer Sales Event: Christmas in July, and failing to read the room

 

Hey look- not only does this clown commit to spending a ridiculous amount of money over a ridiculous amount of time* on a ridiculously overrated Point A to Point B-mobile, not only does he skip out on the job he'll rely on to pay for it to complete the purchase, but he does it with a huge shit-eating grin on his ridiculously punchable face.**  Some, please, punch this guy's face.  

When that someone gets done punching this guy's face, remind him that between 19th century-level tariffs and deep gashes in the social safety net, a lot of people are hurting right now and are struggling to pay for the absolute basics- food, housing, and medical care.  A version of December to Remember ads in the middle of the summer is hardly a welcome sight.  Every day Americans commit to spending too much money on BASIC, USED automobiles because for most of us, a car is a paycheck-devouring necessity and not something we buy so it will look good in our driveways and show well for our trophy girlfriends/wives. 

*a base trim BMW X5 starts at $69,310- and this is being advertised as a DROP of $10,000 over last year's version.  With no money down, that translates to $825 per month for SEVEN YEARS.  That doesn't include interest*** and more important it doesn't include insurance, which I should not have to tell you is astronomical on cars like this.  Realistically, we are talking about an investment of at least $1200 a month over eighty-four months, or a ridiculous one hundred thousand dollars- for a depreciating asset.  Buddy, nobody should be buying cars like this.  But the absolute LAST thing you should be doing is playing hooky on your job to do it.  Dealerships are open on weekends and they aren't going to run out of Stupid, Ruinous Impulse Purchases with Wheels, moron.

**has he even finished paying the delivery fee on that trophy wife yet?

***not one American in a thousand will qualify for the advertised 2.99% interest rate, though probably a much higher number of Americans reasonably in the market for cars like this will.  That 2.99% interest rate is for "Well-Qualified Buyers" who have FICO scores above 750.  The average FICO score in the United States is 715, and that almost certainly translates to an interest rate much closer to 7.40% (the current average.)  I've done enough research today, so YOU do the math on this one.  You can't afford this car.  Nobody can afford this car.