Sunday, September 28, 2025

This State Farm Commercial is so Tone-Deaf

 


Sports star sitting on a vast couch in the middle of a vast living room in what I assume is a vast suburban estate musing "life would sure be easier if...."  Yeah, very relatable, State Farm.  

Caitlin Clark wishes her sport could be easier.  Here's the thing, though:  Clark recently signed a four-year contract in the WNBA which will pay her an average of $78,000 per year.  That's not a typo- she'll make seventy-eight thousand dollars a year playing in the WNBA.  So whose massive house is she sitting in?

Well, unless it's just a sound stage, the answer is probably: Hers.  You see, less than three-tenths of one percent of Clark's money actually comes from playing basketball.  She has also signed an eight-year deal with Nike Shoes that will "earn" her $28 million over that period, and collects royalties for a signature Wilson basketball.  In all, she makes an estimated $12-14 million PER YEAR and is set for life if she never plays another game.  Her WNBA gig pays her just slightly more than I make teaching High School, but like most people, I need to pay all my expenses working one full-time job.  This woman's "profession" opened up the doors to all those other opportunities, but it's a completely incidental line item in her current revenue stream.  It would make a lot more sense if we saw her wishing that doing commercials was easier.  It wouldn't be any more relatable, but it would make more sense.

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