Friday, February 6, 2009

Commercial Law # 1. Commercial Law #1. That's Commercial Law, # 1

Commercial Law # 1- The Likelihood that the service offered by a Commercial is a Scam is directly proportional to the number of times that the service's telephone number and/or website is repeated during Said Commercial.

Example: "For your FREE Tax Analysis, call 1-800-555-1212. That's 1-800-555-1212. 1-800-555-1212."

Or: "Go to That's Service. Magic. Dot Com."

This theory is based on the idea that if there are any companies that truly WANT to help people, giving the website or phone number once fulfills it's function- "hey, we are here if you need help. Write down this number and address. The rest is up to you." However, if a company is desperately trying to seperate you from your money, it will try to pound it's address into your skull in an attempt to whip the listeners into a panic to check it out. Also- these scam artists know very well the mentality of the people they are dealing with. Short attention spans, poor short-term memories= need for repetition.

There will be more Commercial laws posted here in the future. Feel free to suggest your own. Right here at That's

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