A woman is standing by a huge window, staring out at the hurricane battering the favorite forest getaway of her husband and herself.
In response to a clash of lightning and thunder, this woman jumps into the arms of her husband. "I'm right here" he assures her.
Then he pulls out a little box and hands it to her- "and I always will be."
Sorry, but this totally creeps me out. First, this woman acts like a little girl, frightened of thunder and lightning at the age of roughly thirty. Second, what's with the two-days growth of beard on the husband's face? Did I miss the memo that ordered every American male to limit shaving to not more than twice a week? Seriously- when was the last time you saw a clean-shaven guy under the age of fifty in a commercial?
But I digress...
Third- the guy puts her into some kind of arm-lock that simply doesn't go well with his "..and I always will be." I get the sense that if she ever tries to leave, she's going to find herself living at the bottom of a well, putting the lotion in the bucket.
Was this your intention, Kay Jewelers? Every kiss begins with Kay, and ends with Obsession? It's not hard to see this lovely getaway weekend ending with a lot of "If I can't have you, no one can" screaming and an ocean of blood. I guess maybe that's because I'm not as much in the Holiday mood as the good people at Kay are. This is almost as bad as the "Love, Symbolized by a Knot" message in another ad. Yes, nothing more romantic than the message "we are bound together forever."
Unless you add "Or Else."