Tuesday, July 20, 2010
Hyundai asks, "How gullible are our potential customers?"
"We wanted to find out what people really thought of the new Hyundai, so we installed cameras in our cars. Some may call this eavesdropping. We call it Hyundai Uncensored."
Some may call it a stunningly tone-deaf invasion of privacy and a great way to alienate customers- I can tell you that if I were told, after taking a test drive, that a camera had been fixed on my face and every word I uttered picked up by hidden audio equipment, I might call an attorney, but I certainly wouldn't be buying a car from these voyeuristic creeps.
Except, of course, that just a few seconds into the ad, we know that this has to be a come on. Check out the "unsolicited," "uncensored" over-the-top gushing from the drivers, who if they are sincere have clearly never driven anything more advanced and comfortable than a 1973 Pacer. Come on, Hyundai- you can't tell me that these idiots didn't know damn well that they were being filmed, and that if they read their lines with sufficient enthusiasm, they'd find their sorry, grinning faces on the TV.
I mean, let's be reasonable here. If this wasn't a set-up, we'd see at least one person saying SOMETHING that didn't sound like he was having an orgasm over one of your cars. We'd hear a curse word now and then, or something, ANYTHING negative about the car being driven. This is supposed to be "uncensored," right? Oh, but maybe that's different from "unedited," as in "here at Hyundai we think it's perfectly honest to show you five seconds of conversation from a 20-minute test drive and call that 'uncensored.'"
So, "hidden" cameras catching "unsuspecting" drivers in ecstasy over the prospect of purchasing a Hyundai- yeah, right. But then, what can we expect from a car company that encourages us to seek out "second opinions" concerning Hyundai from the Official Hyundai Website? I'm sure that's at least as "uncensored" as the clips from this commercial.
"Here at Hyundai, we just assume that our customers are easily-deceived morons who can be bought off with the promise of a few seconds of tv face time, OR have no respect for their own right to privacy. Either way, we think we should be your car company." Pass.