The first few times I watched this commercial, I didn't realize that it was supposed to be depicting the same person at different stages in his "life" and I thought "ok, three guys live together in a house and all three are weirdly addicted to the smell of Downy fabric softener."
It turns out that no, it's only one guy- and every time he pulls clothes out of the dryer he takes a huge whiff and he is transported back to some nebulous "good old days" when he- um- also pulled clothes out of the dryer and took a huge whiff. I guess. And apparently there was a time in his life when he wore clothes that were comically small for him. Either that, or we are supposed to think that he was doing laundry when he was a small child. I don't know. No matter how you slice it, it's really, really stupid.
*Yes I know, Paul Anka isn't officially dead yet. He's actually only 82 years old and from what I hear, he can still croon with the best of them. But he's proof that if you live long enough, you become the villain of your own story- or, at least, one of your iconic songs becomes the background music for a stupid soap commercial. I'm not exactly sure how that saying goes.