Just a few quick points concerning another US Money Reserve Commercial

 

1.  Katie W. hasn't got the slightest idea what the Director of the US Mint does in his daily job, but it sure sounds like it's something super-important and a responsibility that would only be given to a person who knows a LOT about money.  It probably wouldn't even bother her to know that it's traditionally been a spoils system job given to a party hack in payment of political favors.  It also probably wouldn't even bother her that of the 40 people who have served in the capacity of Director of the the US Mint, Philip N. Diehl is the ONLY one whose image is not available for the Wikipedia page listing past directors- and there's no image on his Wiki page, either.  Makes me wonder if the guy being shown in the ads is an actor....

2.  I notice that the name "Philip N. Diehl" shows up on the screen as a serious, sober-looking Corporate Type out of Central Casting strolls by in front of Probably an Important Government Building Even Though Diehl left his directorship a quarter-century ago but never speaks, leaving a great deal of plausible deniability.  IS that Mr. Diehl?  We aren't actually told.  This is getting weird.

3.  Katie W. thinks that gold coins are unique in that they are "tangible" and obviously thinks they are pretty because look she is playing with them with her grandchildren who are going to find this interesting for another 12 seconds before they remember why they hate visiting grandma.  Property is also tangible, grandma.  

4.  Does anyone believe that if they call the 800 number to discuss the purchase of gold coins, the guy on the other end of the line is going to be a fat, balding, middle-aged man wearing a business suit who has instant physical access to actual gold coins that he can touch and hold up and describe in detail while he has you on the phone?  Is this REALLY how you picture every phone call to US Money Reserve, Katie W?  Do you also think that an actual human being is reminding you to listen carefully because the menu options have changed?  You already have a reverse mortgage because you trust in the integrity of that nice Tom Selleck, guy, don't you?  I mean he's a retired private investigator, he must know all about mortgages, right?