Friday, June 26, 2026

Cheerios- just...why?

 


Hey look, it's a depiction of an adult American male acting like a total cringey doofus in a commercial.  So we know it's the 21st century in this ad, anyway.

I get that for decades, women were infantilized in stupid, sexist commercials written by men, paid for by men, and aired by networks owned by men.  I get that women were cast in stupid, sexist sitcoms written, directed, and produced by men (the sitcom formula of completely normal if not downright ugly men matched with hot younger women is very much alive and well even in present day.)  But I was raised to believe that two wrongs don't make a right.  Apparently this is not a popular philosophy in the world of Advertising, however. 

Moron Dad is back again, mortifying his children by acting like an embarrassing loon at the breakfast table.  His kids just want to eat their morning meal and get a start to their typical eight hours of screentime with their phones, but for some reason Dad has to make a spectacle of himself prancing around the kitchen, prompting the kids to sing (or, at least, bleat) the praises of freaking Cheerios.  Why?  Well, other than to pay those debts accrued over sixty years of portraying women as dopey eye candy, I have no idea. 

As to the product- as far as cereal goes, Cheerios is ok- even better than most.  That being said, it's still just mostly empty carbs nobody really needs in the morning, or at any other time of the day.  An egg or two would be much better, but if Dad ever finds that out, I'm downright terrified at the display he might put on while dishing out a plate of scrambled chicken fetuses.  

"Tell me something good?"  Um, none of our friends is here to witness this, and this is one thing I have no intention of streaming to Tiktok.  There.  

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