With the single exception of my very first car, a 1974 Superbeetle purchased for me by my Volkswagen-devotee grandfather, every single automobile I've ever owned has been a Toyota or a Honda. I think they are the best values on the market and have been for more than forty years, so I generally shy away from ragging on their commercials all that often.
Still, Jan the Toyota Spokeschoad has certainly gone to seed and even if she hadn't, this commercial for the Toyota Summer Sales Event is Peak Dumb. First, we get the usual "purchasing this truck is your gateway to amazing summer adventures for reals," like it's impossible to complete a backyard project or take a trip to the mountains or the beach unless it's in an SUV masquerading as a work truck. Never mind that last weekend I lugged 12 bags of volcanic rock home from the Tractor Supply Store in my 2-door Coupe. Never mind that I regularly use the same car for week-long beach vacations. I'm sure it would be much easier and, more importantly, FUN and EXCITING in a brand new truck, but I proved it could be done.
Second, we get a look at what these "trucks" are actually going to be used for- picking up coffee at the Drive-Thru. Something I'm really quite sure I can pull off in my Coupe but to be safe perhaps better not even attempt it without first purchasing a $30,000 Not-Truck from Jan. After all, if I'm going to be a typical American truck owner, I'm going to be hauling a lot more drive-thru coffee than landscaping supplies and I'm going to be taking a lot more trips by myself to the store than with family to the beach or the mountains. Not letting a dog in my car though. No way.
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