"this farm has been in our family since the 1700s..."
Hmm. Farm in the Chesapeake Region producing a cash crop. Since the 1700s. I can't help but wonder who provided most of the hard labor on this "family farm" before, say, 1865 or so. I'm guessing that they didn't look at all like the guy waxing poetic about his Family's Contribution to Alcohol Consumption that goes back to pre-Revolutionary Days.
This is the SECOND M&T commercial featuring a family winery. By my estimate, about one in 6 Americans already owns a winery, a microbrewery, or both. And (also by my estimate, I'm not going to look it up) approximately 60 percent of all small businesses in the United States produce alcohol, coffee, or cupcakes. I'd say that market is pretty saturated- one look at the wine section at your local grocery store will show you that they ran out of names for wineries several decades ago and are just using random name generators now.
So...um, M&T? Maybe start diversifying a little bit? How about showing us the Heartwarming Story of a Small Business Owner whose Dream is NOT to produce a luxury item in a market where that item is literally a dime a dozen? I mean, it's not like I'm going to be without wine if these guys go under- or if Kathy's Kwirky Kupcakes and Koffee can't get a loan to float them to the next quarter.
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