That woman is back- you know the one, the rather stringy, tight-lipped, bitter looking Struggling Mom already burdened by Too Many Taxes who is ready to just EXPLODE if "Washington" decides to pass a tax on "Juice Drinks and Soda."
This time, she's in the Supermarket, pushing a cart which appears to have a pretty nice array of veggies and fruits in it. Her little son walks up with what looks like a DVD. "Can I get this one?" he asks plaintively.
"Son, we've talked about the Bad Times" mom intones. Oh jeesh, ,can we get more stilted dialogue and wooden delivery, please? How about "no, we are here to buy groceries" or "no, Christmas is around the corner?" I get the impression that mom pulls this "No, Son, like we talked about before, the Unemployment rate rose by a tenth of a point last month" every time her kid asks for a Snickers Bar.
"Yeah, I know- we're on a Budget" acknowledges son, mournfully turning away to put the DVD back. And now it's time for Mom to turn to the camera and issue her warning to "Washington" again- "we hear talk that Washington is considering a new tax on juice drinks and soda. They say it's just pennies, but those pennies add up when you are trying to feed a family. We just can't afford any new taxes right now!"
As the narrator tells us who to thank for this leaden, illogical crap, we see chastened but still hopeful son hold up a bottle of pale, pinkish fluid which I guess is supposed to be Generic Brand Soda. Mom nods in the affirmative (she has to feed her family, after all!) and pale, pinkish fluid goes into the cart.
There is so much wrong with this, it's hard to decide where to begin. First of all, if "Washington" imposes a federal sales tax on soda and juice drinks by a few pennies, do those pennies really "add up" when you are "trying to feed a family?" Maybe- if you are trying to feed that family on juice drinks and soda. Second, in two commercial appearances I have yet to see this woman with anything resembling a "juice drink." In both commercials, she's either about to purchase or already has purchased 2-liter bottles of Brand-X soda. Thirdly, please, lady, get the fucking chip off your shoulder- if its so damned hard to feed your children on your current family budget, then Stop Spending Money on Junk Like Soda!!! It's not like bubbly fizzy chemically-treated water is a necessity, like a cell phone with unlimited (and FRESH) minutes.
Oh, and spare us the final "comforting hand to the neck of sad child" scene as the ad fades to black. We've already seen your modest but more than adequate home in the suburban neighborhood, not to mention your SUV. I have no sympathy for a whiny martyr who burdens her children with her utter cluelessness about money. And I won't until I see this woman in a commercial in which she says "Washington. We just can't afford Unemployment Insurance Extensions, Infrastructure repair, Social Security or Medicare. Please, cancel those programs, right now. Because there's no WAY I'm paying another nickle for my family's weekly allowance of Mr. Pib and Shasta. We've got to feed our families, don't we?"