Steve's trying to call his friends, but he finds himself trapped in a bubble which is supposed to represent the limits of his calling plan. Sucks to be you, Steve.
"So Steve said 'toodle-oo' to his old calling plan, and switched to the Now Network...." Ok, stop right there. I find it very hard to believe that Steve actually said "toodle-oo," or that anyone who uses the phrase "toodle-oo" has friends.
Now Steve is no longer limited in the number of people he can call. "So Steve decided to call every person in the United States. He'll get done when he's ninety-three." And we see a white-haired, white-bearded and bent over Steve completing his life's mission, to call every single mobile phone in the United States. I guess he's white-haired, white-bearded and bent over because that's been the accepted symbol of old age at least since Washington Irving published Rip Van Winkle, some time around 1830.
So, what's this commercial trying to sell, again? The ability to call every phone in the United States? Who wants to do that? Is this a commercial warning the viewers not to fuck away their lives blathering away on their phones to total strangers (not likely- I think that's pretty much what they want us to do)? Is it just trying to remind us that cell phones can still be used to have conversations with people (because seriously, it's been a long time since I've seen people in a phone commercial using the actual "call" option)?
In a more innocent age, I'd say that this phone company is just trying to astound us with the unlimited access to other people's phones that they give you. But considering our culture's obsession with the stupid blinking beeping things, I really think that there ought to be a disclaimer at the bottom of the screen-Do Not Attempt.