Saturday, July 27, 2019
What's happening in this Subaru ad? You make the call!
Throughout yet another smarmy, "your car makes your life possible" Subaru ad, I kept changing my mind about what I was seeing:
First, I thought "ok, this is a family that is out camping....in the middle of the desert. They've got their cooler, they've got their kids, they brought their dog for some stupid reason (to provide food for the coyotes, perhaps?) and they are just dumping all this junk right next to their car because the car must remain in the shot at all times. Eventually we'll see these people hiking and looking around and realizing that they are in the middle of the desert and this is going to be fun for maybe five minutes and then that little kid will start crying and it will be time to pack all that stuff back up again.
Then, I thought no, they are taking way too much stuff out of that car for this to be a simple camping trip. Wait, they brought a Toddler Cage with them? And those tables and balloons- ok, this is a family reunion being set up- in the middle of the desert? Um, that doesn't sound very smart. First thing I'd be asking is "where are the facilities?"
Then I got darker. These people have been evicted from their home. They are homeless. They are in the desert because they've run out of options.
Finally, I decided that no, this is just another of those stupid Subaru Takes You Through The Years commercials that plays on the idea that the car in the ad is so super-reliable you are going to own it for years and years and it's going to see some amazing things along with you, never mind that it's just a machine that will someday be a greasy cube in a junk pile and until then will just be something you use to get from Point A to Point B. You are not supposed to think of your Subaru like that- it's more like a member of the family, like that dog who I suspect is either dead or very nearly so at the end of this ad which I did not watch all the way through because I got tired of Subaru's latest attempt to emotionally manipulate me into buying it's latest version of the StandardFamilyMobile.