Monday, April 6, 2020
Brighthouse Financial's "Expedition" of Privilege
It's so heartwarming to know that when I've reached my mid-fifties, my 25 years or so of hard work at a job which allowed me to stash away tons of money in investments and insurance will enable me to retire and finally enjoy life because it was managed so well by Brighthouse Financial. Because it can't all be about work, right?
Wait a minute- I already reached my mid-fifties. I've already worked for 25 years, too. So why aren't I retiring? Oh, right- because I'm one of those Americans who while putting money away for retirement doesn't make nearly enough to even think about retiring in my fifties. And I'm actually doing better than the TYPICAL American, who isn't saving ANY money for retirement and (if they were born around the same time I was) must wait until they reach the age of sixty-seven in order to start collecting what will be the main if not only source of their income, Social Security.
But I'm not the intended audience for these commercials anyway. Brighthouse Financial ads are aimed at people like this couple- Double Income, plenty of which is disposable, who have the luxury of planning for the future by depositing some of that excess cash with a broker and who might as well hand it off to Brighthouse Financial because We Manage Rich People's Money. And this couple in particular SHOULD be planning to spend lots of money in their early retirement if they are going to go off on long treks on their own and jump head-first into unfamiliar bodies of water just on a whim. Frankly, I wouldn't mind being one of their beneficiaries.