Sunday, December 12, 2021

What planet does Rocket Mortgage operate out of?


I mean, can we get real for a second?  Unless this place is oddly located in downtown Detroit, surrounded by burned-out, condemned buildings currently occupied by a diverse mix of rats and meth labs, $275,000 is going to be about as helpful in buying it as a chip of ice is for someone lost in Death Valley.  

Come on, Rocket Mortgage.  Assuming that Americans are your target audience, could you at least try to make a commercial that suggests that it's taking place within the borders of the United States?  Nobody is pricing gigantic condominiums with 12-foot ceilings and ridiculously generous square footage- let alone houses- for $275,000 anywhere that also includes Jobs and a reasonable opportunity to walk to the mailbox without being mugged or shot on a daily basis.  Here in the real world, this couple shows the realtor that they have been approved for $275,000 and are told "great, just come up with a little more, and you'll have a decent down payment!"  That is, if they aren't just laughed out of there altogether. 

And no, I'm not even going to take on the "mascots" angle.  Because that's the most reality-based part of the whole damn ad.  I'd bet on suddenly being entertained by a group of idiots in mascot costumes over being able to buy this place for $275,000 every day of the week and twice on Sundays. 

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