...because sometimes I have a hard time letting things go...
Each one of these ads ends with the same line- "...and that's why I hate gyms..." spoken by someone who 1. seems to feel the need to explain to the salesperson that even though they've inexplicably found themselves walking through a Planet Fitness, they are resistant to the idea of actually joining a gym, and 2. seems to feel the need to justify their attitude toward gyms with a bizarre 1980s comedy film stereotype of what they think gyms are. I mean, come on- I've been a member of the YMCA almost continuously for almost forty years. I've never experienced anything like what is being shown in these ads, and I really doubt anyone else has, either.
"....I'm frightened and intimidated by people who are in better shape than I am, and I project that lack of confidence on to those people by imagining them to be shallow, 'roided-up weirdos. This is how I convince myself that it's ok not to work out at a gym. Still don't know why I'm telling you this, or even why I'm here. Maybe this is just cheap therapy for me."
"Well, fortunately for you, Planet Fitness isn't a gym. It's Planet Fitness. The only thing we have in common with a gym is exercise machines and a monthly membership fee. Sign here."