I've never seen living paycheck-to-paycheck and so close to the margins that getting paid 48 hours early is a game-changer as such an attractive lifestyle as it's presented in these ads for Advantis Early Payday. Clearly the people in these ads don't have the credit history to hold a VISA card but must use cash for everything- and if they don't have cash, they can't make purchases. Yet here they are driving nice cars and living in big houses. I'm getting a "keeping up with the Joneses/keeping up appearances/Little Boxes" vibe with these ads.
Is it all smoke and mirrors, or what? I mean, they present a really convincing veneer of being stable, middle-class earners, but they need their money early on a regular basis? What is really going on here?
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