Two out of the three couples featured in this ad are young, and even the third couple looks like they are fit and no more than late middle-age. Yet they are enthusiastic about buying life insurance from a company that does not require the medical screening that could reward them for their good health.
I'll ask again- why would ANYONE who is young and in good health WANT to be in the same pool of customers as elderly people or young people who are in BAD health? If you're in a low-risk, high-reward category in the actuarial tables, why would you opt to ignore that and go with a quickie online service that treats you like you waited until you were in your mid-70s and had heart disease before signing up? In other words- and yes, I've asked this before- why are you putting yourself into the same category as the old woman with tubes up her nose who called those nice people at Colonial Penn about their "$9.95 plan?"
There's a reason why you shop for life insurance when you're young- to lock in a low rate based on your low level of risk to the
insurance provider premium taker. Every time I see young people expressing happiness with Ethos Life or any other "just fill out a form online, no unnecessary medical questions*" service, it's just the ultimate in cringe for me. Youth is wasted on the wrong people!
*what are "unnecessary medical questions?" If you want to buy Life Insurance from a particular company, you answer the questions they ask- they are "necessary" because they are a prerequisite for buying their product. You wouldn't tell the bank that your annual salary is an "unnecessary" piece of information when applying for a loan if they asked for it. YOU DON'T GET TO DECIDE WHAT IS NECESSARY WHEN SEEKING OUT A SERVICE.