Sunday, October 29, 2023

One of the most racist commercials I've ever seen. Thanks, Aetna Medical Solutions!


Oh my god just check out the elderly woman as she- um, "saunters"- into the enormous kitchen of what is clearly a very substantial house to interrupt a conversation concerning Medicare benefits.  And while you're doing that, check out her liberal use of- um, the Queen's English- as she, um, "contributes' to said conversation.

Somehow we are supposed to believe that a woman who looks like she forgot to take the shirt she's wearing off the wire hanger it was on is "just loving" her "silver boxing lesson" which her friend Edna recommended, I suppose.  Never mind- that's quickly interrupted with Edna saying something that sounded to me like "Zero dollar monkey plan premium" the first six times I listened to it, followed by "Thank You Edna" which makes zero sense unless they are both named Edna.

The second Edna gives us a long drawn-out "Uh-HUHHHHH" to let us know that she's urban and black despite living in a house that is obviously in a wealthy suburb and then reveals that even though she's  enrolled in "silver boxing" despite having arms that look like she shared a cage with John McCain back in the late-60s she needs to be constantly reminded to do things by Edna # 1.  Things like getting to dental appointments.  We know she did that because she wants to protect a "million dollar smile" that we never see and no, we aren't going to complain.  We see more than we wanted to already.

Instead, let's complain about Aetna's marketing team deciding that this was a good representation of well-off elderly black people.  As I said in my opening sentence- oh my god.  What on earth were you thinking, Obviously Entirely White Advertising Firm hired by Aetna?

No comments:

Post a Comment