All Taco Bell commercials nowadays that don't feature Pete Davidson* attack the viewer with dozens of still shots of people shoving or about to shove greasy garbage into their mouths while smiling and having fun with friends. Of course, it's all about the timeless message that consuming this product (in this case, processed meat, oil, cheese and starch) while being with friends makes being with friends just that much more fun.
In this particular ad, life becomes more fun if you add a Taco Bell Cravings Box- about 2000 calories of nutrient-deficient sludge- to your time with friends. That regularly ingesting Taco Bell will also cut back on the amount of time you'll have to enjoy your friends- and your life- is left unmentioned, but I thought I'd throw that in here anyway.
*the ads that include Pete Davidson have the interesting effect of diminishing one's appetite, which makes me wonder why Taco Bell even airs them. Seems counter-productive, but what do I know about advertising? I'm just a curmudgeon.