Friday, November 10, 2023

Why does Capital One do this? Of course, we know the answer....


There IS a reason for the aggressive, in-your-face affirmations that launch this ad for a credit card- and they have nothing to do with making us feel better about having to rely on self-imposed debt in order to "build a credit score" (prove worthy of that debt) and buy stuff we need to escape from the otherwise soul-crushing reality of being too poor to appear anything close to successful in modern America.  

Rather, it has everything to do with convincing us that we "deserve" nice stuff and if we can get that nice stuff through the use of a piece of plastic connected to a bank, we should do it and stop limiting ourselves to only buying things we can afford.  I mean, it's 2023.  Nobody does that anymore.  

So buy those pizzas, climb into that new car, sign a lease on that new apartment- because you've borrowed and paid back enough to be deemed Worthy of More Debt by the banking industry, and how much more affirmation do you need than that?

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