Thursday, January 4, 2024

Taco Bell, and a simple but vital New Year's Resolution for 2024


We don't say that people "crave" cigarettes anymore; we've universally agreed that cigarettes are addictive.

We don't say that people "crave" alcohol anymore; we've come to understand that alcohol is addictive.

Let's do something for ourselves in 2024:  Let's stop using the word "crave" when describing the desire of millions of Americans to consume ultra-processed fat, carb and grease-infused life-shortening junk on a regular basis.  Let's start being more honest- and accurate- and call a spade a spade.  Americans pump 700 billion dollars a year into the Fast "Food" industry not because of low prices (the prices aren't low) and not because of quality food (the only quality here is Low.)  It's not because of convenience ("we work so hard, who has time to cook?") and it's not because of ignorance (if you don't know what this sludge does to your arteries, you've gone out of your way to avoid the science.)  

No, it's because the industry has invested billions in experimentation to turn the population of the world's richest nation into the fattest and unhealthiest people on the planet by getting us hooked on dopamine-releasing poison wrapped in packages which are attractive, easy to hold, quickly digestible and properly devoid of actual nutrition, assuring that we'll be back for more before we know it.  

It's not "craving."  What you hear isn't "food noise."  It isn't "hey, this is your body- we need to eat before our next scheduled meal."  It's ADDICTION.  "Intuitive Eating" is a nice, quaint idea that was possible when our diets consisted of food with few ingredients, all of them natural.  It doesn't work when most of what we eat are chemicals designed to force us back for another Hit again and again and again until we are cruising around on mobility scooters, with plastic oxygen tubes jammed up our noses, wondering if our shoes are untied (or if we are even wearing them.)

It's bad enough that Taco Bell keeps hitting us with these seizure-inducing ads showing young people having the grandest of times shoving Diabetes Helper into their stupid faces- yeah, it's amazing what young people can get away with eating- for the time being.  It's even worse that they are constantly peddling these "cravings boxes" like the sleazy guy on the corner offering a deep discount on his heroin, knowing that a steady customer is worth the bargain and at any rate you've got to soak him for everything he's got while he's still young- because he ain't getting old.  Not on the stuff you are pushing to satisfy those "cravings."  But then, you aren't concerned with your customers getting old- as long as they live long enough to pass their HABIT on to the next generation.  And judging from what I see in the world outside my house, you are accomplishing this goal only too well.  

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