Friday, January 26, 2024

The return of the Geico Caveman is so disjointed and confusing, I hardly know where to start...


Twenty-five years ago, we were treated to/tortured by a series of inane commercials about a caveman- and then a group of cavemen, because no stupid idea goes unbeaten into the ground in TV Ad Land- who got upset because they felt that Geico was being, um, racist or something in suggesting that cavemen can only do very easy things.  I guess that because it's now 2024, this current caveman- who I must say looks pretty good for a guy whose species only had a life expectancy of about 40 years- should not be referred to as "upset," but rather "triggered" or "traumatized" by a reminder that a quarter of a freaking century ago people who shared his, um, ethnicity(?) were treated like they were blacks in 1920s ad campaigns or women in 1950s ad campaigns.

But the "caveman" in this ad really shows his modern sensibilities by demonstrating that he is determined to take offense at Geico no matter what the insurance company does with his, um, heritage.  This guy didn't want to be associated with an ad campaign back during the Clinton Administration, but now he's peeved that a lizard is "getting credit" for being more "iconic" than he is?  So Geico is damned if they do, damned if they don't?  Someone at Geico's ad agency has been watching Tiktok and has a very strong and very accurate handle on current social media.  

I'll play along and ask what this woman sees in her caveman husband/boyfriend; he's a senior citizen for his species but he's still acting like a butthurt snowflake who is angry when he gets attention and angry when he doesn't.  And when I say "I'm asking," I'm speaking rhetorically; no, I don't really want to know, I don't want a series of commercials fleshing this out (I'm going to get them anyway, because the world hates me) and I'm pretty sure nobody wants a caveman tv show any more than we wanted one in the late-90s.  Remember that ill-conceived steaming pile of dung?  Geico hopes you don't, but just enjoy having your 1990s nostalgia bone tickled by the return of of something nobody missed. 

1 comment:

  1. The thing also that made no sense about these ads was that this guy was only a caveman in appearance. Everything else about him like the way he spoke and thought was just a regular modern person. If he was a real caveman he'd only communicate in grunts and sure wouldn't be understanding of barriers and comfort zones of the woman next to him if you know what I mean