Friday, May 2, 2025

That Bud Light Superbowl Commercial: Dead Men Drinking

 


Apparently this is why men* work five days a week in offices doing Important Things for Important Companies from roughly the time they are 25 until they are in their mid-60s:  So they can spend their weekends sitting in folding chairs in their driveways drinking watered-down swill until inspired to do something even more pointless and stupid and time-wasting, probably by a combination of the slight beer buzz they are getting,  sun stroke, and a generally lack of interest in anything beyond that cul-de-sac.

So we get a kind of mini-riot in which leaf blowers are used to shoot cans at the houses of the equally vacuous neighbors who of course are instantly shaken out of their Suburban Comas to commit their own acts of vandalism until finally settling down to an afternoon of grilling, drinking and trying not to remember that time in college when they actually thought that their lives might have some level of meaning.  Peyton Manning shows up because of course he does; this is a commercial on American Television running during a sporting event and I'm pretty sure his presence is required in the FCC code.

On Monday morning all of these guys will climb into their Range Rovers, Audis and F-150s and head back to the office for another week of doing Whatever It Takes To Pay for This.  And so it goes.  Until the sweet embrace of death comes for them and nothing of value is lost. 

*I am well aware that we live in a two-income economy, but I also know that in Commercial Land the guy is still the main breadwinner and especially in beer commercials women are just props.