...and the even worse people who enjoy it (I mean, take a quick look at the comments. How predictable can you get? "My dog loves this ad," "This commercial reminds me of my dog," "my dog reacts to this ad and goes to check her own puppies," and on and on and on. Hand me a freaking barf bag.)
This is just super-cheap, super-manipulative Twee on a Stick. No actors are needed, so that saves money. Just put three dogs in a freaking car and run a camera for a few seconds and add music and images and there you are- a group of innocent, clueless animals have been used to sell a car-- by highlighting a ridiculously mundane feature. You can strap your kid into a car seat in the back of a 2004 Honda Civic, strap an iPad to the back of the passenger seat, and accomplish the same thing. You don't have to buy an overpriced Subaru for chrissakes.
And if this car is "Dog Approved," dogs should feel free to buy it. I mean, I was already sick of getting the opinions of babies and young children when it came to the purchase of a non-asset that depreciates in value the moment it leaves the lot and is a savage money vampire for as long as one owns it. I do NOT care if "dogs approve" of Subarus because NO DOG HAS EVER PURCHASED A SUBARU AND NO DOG EVER WILL, and if I ever buy a Subaru NO DOG WILL EVER HELP ME MAKE THE PAYMENTS.
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