Sunday, August 17, 2025

That Volkswagen Tiguan "Director" Commercial. Um, what?

 


1.  This guy just plows through a lawn I guess, jumps out and announces "I'm the director."  I guess he's late?  I guess there are no parking lots here?

2.  Wait, he's not a director, he just has a small part in a movie about soccer?  He's playing a referee who doesn't know anything about the sport, but he has at least one line he can't get right on the first take?  I'm sorry but what the hell is going on here?

3.  The actual director doesn't care because he's too busy drooling over the guy's Volkswagen.  Personally, I'd be more interested in why this nobody parked his car there, but this is a commercial for Volkswagen so of course the focus is on the allegedly awesome, allegedly expensive-looking car.  Thing is, nobody in the history of anything has ever been this impressed by a freaking Volkswagen, so this ad fails again.

4.  "How much are we paying this guy" to show up late and flub a line?  Um, too much.  But we are supposed to believe that we hear the line because the Volkswagen looks like a luxury car that must carry a luxury price tag.  Dude, it's a Volkswagen.  I looked it up- apparently it's named "Tiguan" because that's a combination of the German words for leopard and iguana.  I hope that's true, because the only thing that can make this commercial more unintentionally funny is the idea that a group of people in an office building in Berlin called it a day after coming up with this.  There's not giving a f--k, and then there's "let's just combine leopard and iguana, we aren't curing cancer here."

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