Three skiers are trapped on a lift, waiting for help. How do they pass their time?
By talking to each other? Don't be stupid. Haven't you been paying attention at all?
Each one of them uses their cell phones (which all have cool/overbearingly cutesy names, like "Curve" and "Hero" and "Pixie") to listen to music, download Apps, check on business, etc. etc. Heck, each one is probably delighted to be stuck on that Lift, because they haven't figured out how to text and actually ski at the same time anyway.
This is a mildly obnoxious commercial, as far as Sprint's Assault on Humanity campaign goes. I actually find some enjoyment in it, because I always find myself imagining a perfect ending -- three self-absorbed morons who are now frozen corpses sharing a ski lift, phones still held firmly in their mittens, lifeless eyes staring at non-functioning screens-- because none of these people thought to actually call for help. Ah, it makes me all warm inside. Thanks, Sprint!