Friday, October 8, 2010

This commercial probably makes more sense after a head injury

Here's my guess: The ad makers were told to come up with ideas for three separate commercials. Then they were told that there was only enough money to produce one.

That would explain why we start off with a pretty young couple apparently attempting to determine the way to some highway "outside of Lancaster" by staring up and down a desert road before remembering that they can get directions by calling OnStar ( I can do exactly the same thing by punching the information into my cheap GPS unit, which doesn't cost me a penny per month, but that's just me.)

Then we lurch to a scene where your typical technology-obsessed weirdo is bleating "check it out, I can check the oil, I can check the gas levelright here on my phone" (is this the same woman who asked for directions to the highway outside of Lancaster? I think so, but I'm not sure. I don't know how we went from going to a highway outside of Lancaster to discussing the ability to check the gas level in the car which, I'm sure this person would be surprised to know, was actually possible BEFORE OnStar. I mean, my super-modern car has a handy little gauge RIGHT THERE ON THE DASHBOARD which constantly updates the gas level on my car, and I don't even HAVE OnStar.

Suddenly we have shifted gears AGAIN, and we are with some NEW guy staring at a busted windshield as he's being told by OnStar that a crash has been detected. "Some guy just...cut me off..." this new character reports. I can't help but wonder if he got cut off by the first couple, perhaps while they were distracted by the "need" to use their phone to check the gas level of their car as they drove happily down the road, heading for some highway outside of Lancaster.

Now we have left the injured guy and have returned to the pretty young couple- I think- who have arrived at some place which may be an amusement park but suddenly appears to be a beach-- all I know for sure is that a song which sounds a lot like "Sunday Bloody Sunday" is playing in the background. I'm guessing we aren't worried about the guy who was in that accident between scenes with the pretty young couple.

Suddenly the commercial ends with people making stupid faces at the camera and someone else yelling "all right!" As in, "all right, we got all these weird disjointed, completely unconnected and utterly baffling selling points in one thirty-second ad! We Rock!?" I guess.

But the first few times I saw this commercial, I couldn't figure out whether it was for OnStar or some Smart Phone App. And I still don't really know what is going on here after four or five viewings. That can't be intentional, can it?

(UPDATE: In the refurbished edition of this ad, a woman calls OnStar to ask why the Check Engine light is on. The OnStar Operator informs her that she has "a loose gas tank cap." Want to bet the woman's next move was to search for a Tighten Gas Cap App on her SmartPhone?)

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