Tuesday, August 16, 2011
Ball's back in your court, Hyundai
It's quite possible that the last honest moment of this episode of Ford's Bullshit Press Conferences campaign comes when the woman stepping out of the car is identified as a "Real Ford Owner." I'm willing to buy that- the rest of the commercial certainly suggests that she's dumb enough to have purchased this piece of crap.
Pretty much the rest of the commercial is a "hybrid" ( couldn't resist) of the dishonest and the nonsensical. First, we get the "Really Surprised" caption and a freeze frame that this pathetic actress wanabee sellout should never, EVER be allowed to live down. EVER. Yes, I'm just SO CERTAIN that this woman had no idea why she had been invited to Ford HQ, and has now been "ambushed" by a press conference in which she is invited to chirp nonsense about her new car purchase. Seriously- would anyone not being paid to help stage garbage like this say anything other than "frankly, I'm appalled that Ford, having overcharged me for a car of far lesser quality than a Honda or Toyota, would pull a stunt like this?" We are never told on what pretext this woman was induced to show up at the "Press Conference" in the first place- if this were legit, I'd imagine it had something to do with an emergency recall, problems with doors that won't unlock, faulty brakes, or any number of completely believable problems associated with Ford.
The very first "question" asked of the Really Surprised No Seriously She Had No Idea This Was Going to Happen subject is "You...are an environmental scientist..." Ok, not really a question, but it's necessary to give her the opening to blather on about how efficient her car is. Except, I don't quite get how being an "environmental scientist" makes you an expert on car engines. I DO get how being handed a check from Ford does.
(And don't you get the sensation that long before this woman's incredibly long-winded, Nothing to Do With Being An Environmental Scientist answer is completed, the "reporter" is really, really sorry he asked the question?)
And what's with the constant fading and wiping, suggesting that a lot of time is passing during this "press conference?" This woman's sentences are not broken up even as the picture fades in and out. What the hell?
So here's the big question- which car company is being more shamelessly dishonest this summer- Hyundai with it's "candid, hidden camera" test drives, or Ford with these phony-as-three-dollar-bills "press conferences?"