Thursday, August 11, 2011
The Hyundai Summer of Shame Event
"Uncensored," Hyundai? You use this word a lot. I do not think it means what you think it means.
I'm pretty sure that if you stuck a "hidden camera" (yeah, right- a hidden camera which magically knows when to switch from driver to passenger and back again to catch "spontaneous" comments and responses) into the dashboard of a Hyundai, you might OCCASIONALLY catch a remark here and there that is not 100 percent gushing praise of the South Korean import. Where are the comments about that Honda they drove yesterday that was also pretty nice, or the conversations which have nothing to do with Hyundais at all?
I simply do not believe that these are "uncensored" testimonials from people who have no idea they are being filmed. Therefore, Hyundai, I think your commercials are deceptive and insulting. Let's cut to the chase- I think you are lying to us when you call this ad campaign "Hyundai Uncensored." I think you are doing it deliberately. I think that these people are well aware that they are being filmed, and if they aren't actually reading off a script, they are given "suggestions" on what to say IF they would like to appear on a nationally-broadcast television commercial.
When you show four or five people bleating the same "forty miles to the gallon!?" line, that kind of reveals that this is not "uncensored." You see, Hyundai, whenever you cut stuff out, you've censored it. And unless all these people came up with "Forty miles to the gallon!" at the same time, this has gone through the splicer. Fail.
More- I think these commercials show your utter disdain for the buying public if you REALLY expect us to swallow this crap as legitimate.
Which leads me to wonder- what are you really trying to accomplish here? If your goal is to irritate the hell out of us by pushing the dishonesty envelope, mission accomplished- but you are still miles behind cell phone companies in that department. If you were just trying to see what you could get away with, well-- you can say pretty much anything you want in a commercial, unless it's for medication, and even then the laws are pretty damned lax.
Meanwhile, I'd really like to know what your definition of "Uncensored" is. Because to you, it seems to be "choreographed, scripted, and edited to the bone." And you really thought we wouldn't notice?