Saturday, October 13, 2018

State Farm's Obnoxious "Dream House" Ad leaves me wishing for a bear attack



1.  I knew ten seconds in that these idiots from Safe Diversity Casting INC were Urbanites who got all their "information" about living in the country from old Disney films.  I mean, the woman here imagines that birds are something other than dirty pests and that it would be fun to have a disease-ridden, sharp-toothed-and-clawed rodent hanging around like a dog.

2.  I knew twenty seconds in that I was watching a BS overdose presented to us by State Farm because there's this weird connection attempted between "Savings Accounts" and "Buying a Dream Home."  It sure SOUNDS LIKE we're supposed to get "if you save money with State Farm you'll have money for that Dream Home, because unlike every other bank on the planet we actually pay high dividends on Savings Accounts instead of nothing at all."  What the commercial is REALLY saying is "if you do any business at all with State Farm, you'll have access to financial experts who can guide you to good investments that might- MIGHT- get you the money you need for that Dream House someday."

3.  I knew thirty seconds in that the people who made this ad decided that the only way they could get their point across was to shame urban-dwellers as disgusting losers who live in small, cramped apartments on noisy streets because they are too oafish and stupid to take advantage of the awesome opportunities offered by State Farm.  Nothing to do with stagnant incomes or anything like that.  The nice couple  starring in this commercial, obviously way too good to be living in this nasty apartment better suited for Lesser People, will soon escape this Urban Dystopia for something more suitable to their station in life.  I'm sure they'll wave to sad, uninformed scum as they drive away.

No comments:

Post a Comment