Sunday, December 16, 2018
Geico's "So Easy" Campaign is Nonsensical, Offensive Rubbish
Notice how every Geico commercial is constructed exactly the same, with five seconds of non-information about the insurance company (usually how long it's been around, or how easy it is to sign up for it or file a claim) followed by ten seconds of banal nonsense that is only funny to people who think that EVERYTHING EVER MADE BY ANYONE is funny?
Check out this particular steaming pile of non-informative nothing. The fat doofus sitting on his lawnchair tells us Geico has been around for "over 75 years" (eighty-two, actually) and therefore "it's easy to trust Geico." This is the entirety of the educational part of this ad. This one line explaining that Geico has been around for what I guess is supposed to be considered a long time for an insurance company.
I'm not going to point out that several of Geico's chief rivals are even older companies and therefore, by this jackass's logic, are even more worthy of trust. For example, State Farm was established Ninety-Six years ago. And Allstate, which was established the year before Geico, making it at least a year more worthy of confidence. Even Progressive is only a decade younger than Geico. But as I said, I'm not going to point any of that out.
Instead, I'll stick with the as-usual-nonsensical "funny" part of the typical Geico ad, which is always designed to make you smirk or roll your eyes (or, if you are a YouTube commentator, spit your beer out of your nose and fall on the floor laughing before running to YouTube to let everyone know how much you LOL loved the ad.) This time, the theme is how easy it is to trust Geico, so the guy delivering the punchline tells us it's "Master of Hypnotist easy." As in, it's as easy as your life would be if you could mentally enslave your neighbors and order them around. Lovely.
Except, what? Is becoming a Master of Hypnosis easy? If not, what is the point of the punchline again? It seems to me that this guy is actually telling us that trusting Geico is as "easy" as doing something that is pretty much impossible for almost everybody- and if not impossible, certainly not desirable if one's goal is to improve societal health. Yeah, having slaves makes one's life "easy," if we embrace a very surface-level view of slavery and if one happens to be a slave owner and not a slave. Even if one is a slave owner, we can see from the few seconds of this commercial that Geico understands the corrosive nature of slave ownership- the guy in the chair isn't using his abilities to enrich anyone but himself, and is turning into a disgusting, worthless slug in the process.
Wait- "disgusting, worthless slug?" I finally found the right words to describe a typical Geico commercia. And you can trust me on that, this blog is almost ten years old, after all.