Saturday, December 22, 2018
Heineken's "Holiday" ad: Sorry, but I just don't get it.
And I don't get certain YouTube posters concerning this ad (which is showing up twice per commercial break during bowl games today) either.
What exactly is non-traditional about this ad? There's a Dad here. There are twins. There's a stepdaughter, and a "reveal" that mom- who I guess is either divorced or widowed- has a boyfriend. Is it that the stepdaughter isn't wearing a pretty dress, or that she' swearing "untraditional" makeup? Is it that mom's new boyfriend is an artist, and he's not wearing a cardigan or smoking a pipe, or that he has long hair and a beard? What is it about any of these people that makes them "untraditional?"
Is just that the ad features a blended family? Does Heineken think that this is a 21st century phenomenon? Is it even possible that anyone could think this?
I can't get the answer from the YouTube posters who think that this ad represents "degeneracy" and "the breakdown of the nuclear family"- no kidding, check it out. So can you help me with this? What am I missing here?