Monday, December 10, 2018
Roll the dice at Kay Jewelers?
I get that this is supposed to be super-cute and not at all trite or manipulative or drowning in BS g-d forbid. It's supposed to be just adorable that this guy not only decides he has to ask this little kid's permission before marrying his mom, but feels compelled to show the kid the ring in a way which, if you watch this without sound, looks as though he's offering it to the kid and not to the mom.
Because I'm a commercial curmudgeon, I'm going to point out a few obvious sticking points which make this ad kind of screwed up and certainly nothing that any guy interested in marrying a woman with a young child should take inspiration from.
First, I'm more than a little squicked at the concept of an adult man asking a male child for permission to marry an adult woman, as if that adult woman has no real say in the matter. He even pushes the ring toward the kid like he's offering payment for his mom. I guess it would be worse if we saw the guy asking the woman's FATHER for permission to marry her, but this really isn't much better.
Hey, buddy? This is the son of the woman you want to marry, not her master or her boss. Did she send you into his room to do this? I get that you're going to be a family and maybe there's even something a little sweet in getting the little boy ready for his mother to be married again, but how about a little conference with all three of you in the same room in which it's explained to the kid what is GOING to happen? Because, after all....
Second, this guy has pretty much set this up as the kid's decision to make. I guess he's been around for a while and he knows the kid very well, and the look on the little boy's face suggests that he really likes the guy and OF COURSE he's going to say "yes," but what if he doesn't? Is this a decision that ought to be made by a kid who can't get to sleep without his favorite stuffed Porg toy? What if he kind of still likes it being him and Mom and isn't quite ready to share her with this guy or anyone else? What if he says "maybe in a few years?" I don't imagine that the guy is really going to take a negative reaction as the signal to take the ring back to Kay Jewelers and renew his membership with Match.com. It's a lot more likely that the kid will be informed that umm, sorry, we were just trying to be cutesy and nice by asking, but we're getting married anyway, suck it up, buddy.