Friday, November 19, 2021

Truth in Advertising laws would require the sign above the door to read "Abandon Hope, all ye that enter."


Here's another one of those otherworldly AT&T ads featuring one a glowing, spotlessly clean store, exactly one customer, and AT&T employees who look like they HAVEN'T been on their feet for eight hours dealing with 200 angry, frustrated, sweating people who have been waiting for their name to show up on a screen to let them know that they haven't been lost in the system and will, eventually, get a chance to be told that no, they can't get the problem they have with their phone fixed unless they Upgrade to a more expensive plan. 

As usual, the customer is Already With AT&T but No Problem, she's eligible for whatever BS offer AT&T is offering this week in a desperate attempt to keep up with the competition, which figured out quite some time ago that Lily is nice to look at but no reason to maintain "loyalty" to a freaking phone service provider when there are a dozen other similarly priced packages out there offering the same thing that don't have to pay an actress whose Fifteen Minutes ran out three years ago.  AT&T isn't in any position to favor new customers over old when all their competitors are lining up to offer to pay their way out of any contract if you agree to jump over.

Because- know what?  AT&T stores don't look like this in real life.  They look like T-Mobile stores and Cricket stores and Sprint stores- they are hot, crowded and staffed by damp, limp, exhausted young people trying to balance school with the need to earn a paycheck who have a limited knowledge of phones but are well-versed in contract limitations and the concept that those paychecks depend on signing up a certain number of people each shift.  Nobody in their right mind would just stroll into one of these stores for no reason and, in fact, anyone with half a brain dreads having to walk into that door, because they know it's going to be a long wait for any help at all and odds are at least even that you'll walk out having accomplished absolutely nothing.  If you're tired enough when you walk in, you might even walk out having signed something you didn't read that's going to cost you much more than you realize. 

No comments:

Post a Comment