Sunday, February 27, 2022

Nonsensical SUV commercial? That's So You!


I don't understand even one moment of this ad.  In each of three scenarios, the punchline is "That's So You," but how does this make any sense as a reasonable comment?  How is having automatic parking "So" anybody?  How is bringing an entire soccer team to practice "So" anybody?  What the hell does this even mean??

Seriously, someone explain this to me.  Does anyone do this?  If a friend tells me that they just bought a week's worth of groceries or planned out the menu for the week, I might say "that's so you" because she's efficient and likes to plan ahead.  (It would still sound dumb, but I'd be justified in saying it.)  If I buy my great-nephew a toy on an impulse, I can see someone saying "that's so you" because I tend to do things like that.  But how would pushing a button that allows my car to park itself "so" me, or "so" ANYBODY for that matter?  WHAT DOES THIS EVEN MEAN?

And why do the people in Buick ads keep referring to the car brands in the ad?  Oh, right- it's because Buick is one of the most forgettable car brands available, and the owners of the company are desperate to get people to start referring to Buicks as Buicks, as if they are Audis or Lexuses or some other easily-recognizable luxury car.  Thing is, they simply aren't.  There's nothing special about a Buick.  They are Hondas made by General Motors.  

And why do the first two women in this ad act like they are totally turned on by the car's ability to do stuff at the touch of a button?  I mean, they look like they want to jump the driver.  This is just so weird. 

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